Pet Care Website Redesign
Creating a joyful, trust-driven, and conversion-focused experience for pet parents.
00
problem
he existing homepage lacked emotional connection, clear navigation, and strong conversion pathways for pet parents. Critical information such as product categories, trust indicators, and personalized guidance was hidden or poorly structured. This resulted in confusion, low engagement, and reduced Add-to-Cart rates. A redesign was needed to create a joyful, intuitive, and conversion-focused experience that better reflects the brand’s mission of celebrating pet parenting.
solution
To solve the usability, emotional, and conversion challenges, I redesigned the homepage with a clearer structure, warm visual storytelling, and intuitive navigation for pet parents. The new layout highlights Dog/Cat categories early, strengthens trust through ingredient and vet-approved sections, introduces personalized guidance via a Feeding Calculator, and uses a stronger CTA hierarchy. The result is a joyful, modern, and conversion-oriented experience that makes shopping easier and more human.
In this redesign, I reimagined their homepage with a warmer, more human and conversion-driven experience.
Goal of the Project
To transform Carniwel’s homepage into a warm, joyful, and conversion-focused experience that reflects the brand’s mission of celebrating pet parenting.
The goal was to improve clarity, trust, category discoverability, and personalization, helping pet parents find the right food faster while strengthening emotional connection with the brand.
Target Audience
Primary Audience
Pet Parents in India who:
Want reliable, nutritious food for dogs or cats
Value ingredient transparency & vet approval
Prefer effortless, mobile-friendly shopping
Need guidance choosing the right food for their pet
Look for subscriptions or monthly refill convenience
Secondary Audience
First-time pet parents needing feeding help
Budget-conscious buyers exploring value packs or bundles
Repeat customers seeking a faster checkout experience
Core Features
1. Emotional Hero Section
Human + pet imagery
Strong CTA hierarchy: Shop Dog Food / Explore Categories / Watch Video
Clear headline: “Healthy Food. Happy Paws.”
2. Simplified Header Navigation
Dropdown menus for Shop, About, Blog, Help
Strong CTA: Start Your Plan
Mobile-first layout
3. Quick Shop Category Bar
Dog Food | Cat Food | Starter Packs
Immediate purchase pathway
4. Bestsellers Section
High-intent product cards
Ratings + quick Add-to-Cart + Subscribe options
5. “Why Pet Parents Trust Carniwel” Block
Clear trust icons: Fresh Ingredients, Vet-Approved, Made in India
Warm, honest microcopy
6. Explore by Category Grid
Six clear categories for fast discovery
Personalized CTAs per card
7. Feeding Calculator (Personalized Quiz)
Helps unsure users find the right meal plan
Builds trust + improves conversion
8. Brand Story Block
Emotional storytelling to strengthen connection
9. UGC & Testimonial Section
Real pet-parent reviews with paw-rating system
10. Subscription Plan CTA
“Save Monthly with Smart Refill”
Clear benefits + modern visual layout
11. Responsive Web + Mobile Design
Clean spacing, scalable layouts, easy navigation
year
2025
timeframe
02 days
tools
Figma . LoveArt AI
category
UI/UX
01
A cohesive design system built on a warm coral–cream palette to ensure clarity, consistency, and a joyful brand experience.
02
A clean, structured, and conversion-focused homepage redesigned to give pet parents a faster, clearer, and more delightful browsing experience.
03
A mobile-first, responsive design that delivers a smooth, intuitive, and clutter-free experience across all screen sizes.
